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Brand Influencer Marketing on the Rise for 2017
Brand influencer marketing campaigns are gaining more and more attention in the upcoming year. So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another...
Striking the Right Balance With Thumb-Stopping Content
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...
Paying Celebs $187K for a Social Post? That’s Just Stupid!
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...
The Change in Influencer Marketing from PR Strategy to Media Strategy
Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...
The Rise and Rise of Search on Social
Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech...
The Value of Producing Evergreen Content
When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....
Overcome Ad Clutter With Influencer Marketing
Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of...
How to Get the Most Out of Your Social Ad Buy
The rise in social usage makes implementing a social ad buy essential. Now more than ever, online users are connected socially. According to GlobalWebIndex, the average digital consumer spends...
New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...
In Blogging for Business, Which Social Media Metrics Matter?
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...