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We've been talking a lot lately about the growing brand concern over influencers buying fake followers and engagements and, most recently, addressed why brands don't need to be in a panic over fake...
If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.
If you want to maximize your influencer marketing strategy, don't stop reading. If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...
How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...