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3 Ways to Ensure Your Influencer Campaigns Reach a Real, Targeted Audience
3 Ways to Ensure Your Influencer Campaigns Reach a Real, Targeted Audience

We've been talking a lot lately about the growing brand concern over influencers buying fake followers and engagements and, most recently, addressed why brands don't need to be in a panic over fake...

9 Ways Lifestyle Brands Can Maximize their Influencer Marketing ROI

If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.

Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing

If you want to maximize your influencer marketing strategy, don't stop reading. If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...

Paying Celebs $187K for a Social Post? That’s Just Stupid!

Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...

New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey

Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...

Influencers: The Target Audience Brands Can't Afford to Ignore

How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...