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Who Cares If An Influencer Bought Followers?
Who Cares If An Influencer Bought Followers?

Are Fake followers a crisis for the influencer industry?  This is clearly a topic on the minds of marketers. Just last week, I held round-table discussions with senior digital marketers from top...

How To Determine Influencer Rates
How To Determine Influencer Rates

Ever find the perfect influencer for your campaign and sit there scratching your head thinking, what the heck should I offer to pay this person?  Aside from forgetting to test the basic checklist...

Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?
Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?

Here at Carusele, we often find ourselves in between an influencer who wants to do informal, conversational content to really inspire their followers, and a legal team who wants to make sure...

The Key To A Successful Influencer Brief
The Key To A Successful Influencer Brief

A Great Influencer Brief Leads to a Great Influencer Campaign The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including...

Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy

You may be missing crucial opportunities if you're not targeting seniors on social media.  

9 Ways Lifestyle Brands Can Maximize their Influencer Marketing ROI

If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.  

What Makes Influencers Want to Work with Brands?

We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands?   About ten years ago, brands started to realize that bloggers and...

The Problems Influencers Encounter When Working with Brands

Carusele influencers open up about some of the struggles they encounter when working with brands.  

How Walgreens Worked with Influencers to Drive App Downloads
How Walgreens Worked with Influencers to Drive App Downloads

By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about...

Five Unique Ways to Engage Influencers

Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers.   Capitalizing on the incredible popularity of social media, more and more brands are turning to...

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