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6 Ways Brands Can Win At Social Media Influencer Marketing

Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts.  Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe...

The Best Way to Work With Influencers

“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …”

Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing

If you want to maximize your influencer marketing strategy, don't stop reading.  If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...

Five Trends that Will Impact Influencer Marketing in 2017

After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017.   Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...

The FTC and Influencer Campaigns: Carusele’s Stance
The FTC and Influencer Campaigns: Carusele’s Stance

It's time for brands to start paying attention to what the FTC has to say.   FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...

These Gender-Bending Influencers are Reshaping the Beauty Industry

The beauty industry is leading change with influencer marketing.  When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...

The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers

Brands struggle to uncover resources for finding relevant influencers for campaigns.   Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...

The Currency of Trust and its Impact on Influencer Marketing

Trust drives results in many influencer marketing campaigns.   Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...

5 Ways to Extend the Life of Your Media Budget
5 Ways to Extend the Life of Your Media Budget

Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life.   Content marketing is a growing practice with huge upside --- yet marketers are...

Influencers: The Target Audience Brands Can't Afford to Ignore

How influencers can activate your target audience.   Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...

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