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Should Brands Pay Influencers?
The Industry Has Not Normalized Paying Influencers To pay or not to pay? Is free product enough to get an influencer to write about your brand? The answer is almost always NO! At least not if you...
Recent Posts
Influencer Marketing Effectiveness; Measuring Brand Impact for CPG Brands
Over the past 5+ years, we’ve done a lot of research on the best ways to measure the effectiveness of influencer marketing. We also focus almost exclusively on working with CPG brands and retailers,...
How Laura's Lean Increased Purchase Consideration with Influencer Marketing
The Problem Challenged with an aging core buyer and a goal to increase market share, Laura’s Lean hoped to leverage influencers to increase awareness and consideration, ultimately increasing...
A Comprehensive Guide to Setting Your Influencer Marketing Strategy
Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely...
Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers
How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same -- influencers...
3 Questions CEOs Should Be Asking Their Influencer Marketing Teams
What Your CEO Needs to Know About Your Influencer Marketing Efforts Influencer marketing, and many other digital media channels, might feel a little intimidating for a CEO who's more experienced in...
How to Measure the ROI of An Influencer Campaign
The Key to Measuring the ROI of an Influencer CAMPAIGN By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...
Elements of a Good Influencer Contract
Influencer Contracts Can Be Complicated - Here's What You Need to Know It's common knowledge that brands need to define their relationship with influencer partners and to do that, most will engage a...
Influencer Marketing Companies: Which Type is Right for Your Brand?
Which kind of Influencer Marketing Company is best for your business? As investments in influencer marketing grow to nearly $2 billion dollars this year, many brands are searching for the right...
Why In-House Influencer Teams Cost Brands More
The trend to move marketing services in house isn't a new one. As we move into an increasingly digital, performance-based world, brands have been eager to save costs and increase speed by moving...