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How to Identify Fake Followers and Engagements on Influencer Content

Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.  

Social Media Influencers to Follow in 2018
Social Media Influencers to Follow in 2018

How many social media influencers do you currently follow?   Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy...

What Makes Influencers Want to Work with Brands?

We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands?  About ten years ago, brands started to realize that bloggers and...

The Problems Influencers Encounter When Working with Brands

Carusele influencers open up about some of the struggles they encounter when working with brands.  

Influencer Tips: Image is Everything…

These influencer tips may be just the thing to elevate your influencer marketing career.   We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing,...

The Best Way to Work With Influencers

“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …”

Successful Influencers Share Tips for those Just Starting Out
Successful Influencers Share Tips for those Just Starting Out

If you're trying to become a social media influencer, see what advice our successful influencers want to share.   Influencer marketing has become a powerful strategy for brands who want to reach...

Ambassadors of More Than Just Beauty and Fashion

Brands are breaking out and starting partnerships with inspirational ambassadors.   Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty...

These Gender-Bending Influencers are Reshaping the Beauty Industry

The beauty industry is leading change with influencer marketing.  When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...

How to Repurpose Influencer-Generated Content

Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials.   Influencer-generated content is an authentic, cost-effective way to get branded...

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