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21st Annual Webby Awards Honors Carusele for Walgreens Mobile App Program

Carusele Honored For Advertising, Media & PR - Best Use of Native Advertising In The 21st Annual Webby Awards

What Makes Influencers Want to Work with Brands?

We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands?  About ten years ago, brands started to realize that bloggers and...

The Problems Influencers Encounter When Working with Brands

Carusele influencers open up about some of the struggles they encounter when working with brands.  

Five Unique Ways to Engage Influencers

Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers.   Capitalizing on the incredible popularity of social media, more and more brands are turning to...

Content Strategies for Retail Brands

Don't let your content strategies underperform any longer.   For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus...

The Best Way to Work With Influencers

“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …”

Retailers: 6 Tips to Get the Most from Your Influencer Marketing Campaign

In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind.   As a retailer, you probably already know that influencer marketing is a...

The FTC and Influencer Campaigns: Carusele’s Stance
The FTC and Influencer Campaigns: Carusele’s Stance

It's time for brands to start paying attention to what the FTC has to say.   FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...

Why Organic Reach is Still Important to Influencer Marketing

Don't dismiss organic reach just yet...   Organic reach is dead—or so many marketing pros think. Some point to Facebook's 2015 algorithm changes, first reported by our own Ignite Social Media, as the...

Striking the Right Balance With Thumb-Stopping Content
Striking the Right Balance With Thumb-Stopping Content

What makes content click-worthy?   The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...

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