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Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin.

The Change in Influencer Marketing from PR Strategy to Media Strategy

Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...

The Rise and Rise of Search on Social

Search engines could face new competition as search on social increases.   More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech...

The Value of Producing Evergreen Content
The Value of Producing Evergreen Content

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time.   On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....

Overcome Ad Clutter With Influencer Marketing

Ad clutter is taking over - but could influencer marketing be the solution?   Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of...

The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers

Brands struggle to uncover resources for finding relevant influencers for campaigns.   Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...

The Currency of Trust and its Impact on Influencer Marketing

Trust drives results in many influencer marketing campaigns.   Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...

4 Ways to Extend the Lifespan of your Social Media Content

Stop speed dating your social media content.   Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next...

How to Repurpose Influencer-Generated Content

Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials.   Influencer-generated content is an authentic, cost-effective way to get branded...

How to Get the Most Out of Your Social Ad Buy
How to Get the Most Out of Your Social Ad Buy

The rise in social usage makes implementing a social ad buy essential.   Now more than ever, online users are connected socially. According to GlobalWebIndex, the average digital consumer spends...

Paid Influencer Marketing: Please Don't Kill the Golden Goose

Aesop’s Fable proves a valuable lesson about paid influencer marketing.   There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...

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