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Brand Influencer Marketing on the Rise for 2017
Brand influencer marketing campaigns are gaining more and more attention in the upcoming year. So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another...
Retailers: 6 Tips to Get the Most from Your Influencer Marketing Campaign
In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind. As a retailer, you probably already know that influencer marketing is a...
Five Trends that Will Impact Influencer Marketing in 2017
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...
The FTC and Influencer Campaigns: Carusele’s Stance
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...
Why Organic Reach is Still Important to Influencer Marketing
Don't dismiss organic reach just yet... Organic reach is dead—or so many marketing pros think. Some point to Facebook's 2015 algorithm changes, first reported by our own Ignite Social Media, as the...
The Secret to Digital Content Marketing: Most of It Doesn’t Matter
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...
These Gender-Bending Influencers are Reshaping the Beauty Industry
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...
Striking the Right Balance With Thumb-Stopping Content
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...
Three Reasons Influencer Marketing Must Be More than Just PR
While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media...
Paying Celebs $187K for a Social Post? That’s Just Stupid!
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...