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Carusele Media Serves 2 Billion Impressions of Native Advertising
Content Marketing Company Distributes Content Everywhere® with over 2 Billion Impressions served.
Content Creation is “Step One” but it’s Audience Targeting that Pays the Bills
Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.
5 Ways to Extend the Life of Your Media Budget
Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are...
New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...
In Blogging for Business, Which Social Media Metrics Matter?
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...
When Consumers Use Ad Blockers, How Do You Deliver Your Message?
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is...
“Influencers” is a lie
The term “influencers,” as often used, is part of a great lie.
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...
Carusele Media Serves 1 Billion Impressions of Native Advertising Since Launch
Content Marketing Company, Carusele Media, leads industry less than a year after launch.
ConAgra Foods and Kid President Tell it Like it is
Kid President and ConAgra Foods Team Up for a Good Cause Most everyone with a television and awareness of social trends has heard of or participated in a telethon. Now, a new hybrid of syndication...