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Who Actually Owns Sponsored Influencer Content?
Do You Have the Rights to Your Influencer's Sponsored Content? Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While...
3 Tips for Influencer Video Content
Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many...
Get Creative with Your Creative: How to Use Influencers to Enhance Your Creative Strategy
Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy. As Influencer marketing becomes a more common practice, brands and agencies are...
Brands Aren’t Going to Like the FTC’s Next Move on Influencer Marketing
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...
What Makes Influencers Want to Work with Brands?
We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands? About ten years ago, brands started to realize that bloggers and...
The Problems Influencers Encounter When Working with Brands
Carusele influencers open up about some of the struggles they encounter when working with brands.
Five Unique Ways to Engage Influencers
Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to...
Influencer Tips: Image is Everything…
These influencer tips may be just the thing to elevate your influencer marketing career. We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing,...
6 Ways Brands Can Win At Social Media Influencer Marketing
Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts. Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe...
Successful Influencers Share Tips for those Just Starting Out
If you're trying to become a social media influencer, see what advice our successful influencers want to share. Influencer marketing has become a powerful strategy for brands who want to reach...