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If you're trying to become a social media influencer, see what advice our successful influencers want to share. Influencer marketing has become a powerful strategy for brands who want to reach...
Brands are breaking out and starting partnerships with inspirational ambassadors. Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty...
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...
Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...
When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded...