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Ambassadors of More Than Just Beauty and Fashion
Brands are breaking out and starting partnerships with inspirational ambassadors. Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty...
The Secret to Digital Content Marketing: Most of It Doesn’t Matter
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...
These Gender-Bending Influencers are Reshaping the Beauty Industry
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...
Striking the Right Balance With Thumb-Stopping Content
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...
Paying Celebs $187K for a Social Post? That’s Just Stupid!
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...
The Change in Influencer Marketing from PR Strategy to Media Strategy
Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...
The Value of Producing Evergreen Content
When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....
The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...
How to Repurpose Influencer-Generated Content
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded...
“Influencers” is a lie
The term “influencers,” as often used, is part of a great lie.