--- title: The Carusele Influencer Marketing Blog | Influencer Campaign (2) description: Influencer Campaign | the latest influencer marketing news, from Carusele (2) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. [![Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Content-Images7-2.png?length=420&upsize=true&upscale=true&name=Content-Images7-2.png)](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) ##### [Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media... October 6, 2016 ##### [Paying Celebs $187K for a Social Post? That’s Just Stupid!](https://blog.carusele.com/paying-celebs-187k-social-post-thats-just-stupid) Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than... September 22, 2016 ##### [Overcome Ad Clutter With Influencer Marketing](https://blog.carusele.com/overcome-ad-clutter-influencer-marketing) Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of... August 22, 2016 ##### [The Currency of Trust and its Impact on Influencer Marketing](https://blog.carusele.com/currency-trust-impact-influencer-marketing) Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from... July 28, 2016 ##### [How to Repurpose Influencer-Generated Content](https://blog.carusele.com/repurpose-influencer-generated-content) Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded... July 14, 2016 [![5 Ways to Extend the Life of Your Media Budget](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Custom-Content-Aggregator-3.png?length=420&upsize=true&upscale=true&name=Custom-Content-Aggregator-3.png)](https://blog.carusele.com/ways-extend-life-media-budget) ##### [5 Ways to Extend the Life of Your Media Budget](https://blog.carusele.com/ways-extend-life-media-budget) Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are... May 23, 2016 ##### [New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey](https://blog.carusele.com/new-white-paper-influencer-marketing-touches-every-step-customer-journey) Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s... May 20, 2016 ##### [We’re Hiring!](https://blog.carusele.com/were-hiring-carusele) May 6, 2016 ##### [Influencers: The Target Audience Brands Can't Afford to Ignore](https://blog.carusele.com/influencers-target-audience-brand-cant-ignore) How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like... May 3, 2016 ##### [“Influencers” is a lie](https://blog.carusele.com/influencers-is-a-lie) The term “influencers,” as often used, is part of a great lie. 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