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The Problem with Foot Traffic Studies in Influencer Marketing
The Problem with Foot Traffic Studies in Influencer Marketing

Foot Traffic Studies for Influencer Are Effective, But Not For Everyone Imagine walking into your CEO's office and saying, "People who saw our influencer content were 5% more likely to walk into...

3 Questions CEOs Should Be Asking Their Influencer Marketing Teams
3 Questions CEOs Should Be Asking Their Influencer Marketing Teams

What Your CEO Needs to Know About Your Influencer Marketing Efforts Influencer marketing, and many other digital media channels, might feel a little intimidating for a CEO who's more experienced...

How to Measure the ROI of An Influencer Campaign
How to Measure the ROI of An Influencer Campaign

The Key to Measuring the ROI of an Influencer Program By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...

What's a Good Influencer CPM?
What's a Good Influencer CPM?

HINT: Those INFLUENCER "Impressions" you're buying probably aren't real Remember the good ol' days of social media marketing? The days when you tried hard to build a following on Facebook so you...

Measuring Sponsored Content Rates for Influencers
Measuring Sponsored Content Rates for Influencers

There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see ...

Six Weeks Later, Has Instagram's IGTV Been Successful?
Six Weeks Later, Has Instagram's IGTV Been Successful?

It's been six weeks now since Instagram first launched IGTV, their long format platform for video, and many marketers have been interested to learn how it's performing.

5 Influencer Marketing Examples that Prove ROI
5 Influencer Marketing Examples that Prove ROI

It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their...

4 Common Ways to Count Influencer Impressions
4 Common Ways to Count Influencer Impressions

Do you know how your influencer marketing agency is counting influencer impressions?  

25 Ways to Measure Influencer Marketing ROI

The struggle to measure influencer marketing ROI

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