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'No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing
This article originally appeared on Forbes.com, on August 7, 2018
Measuring Sponsored Content Rates for Influencers
There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see new...
'Tis the Season to Start Locking in Your Holiday Influencers
Yes, it's still August and your mind is still set on the summer and your end of the season vacation, but the marketer inside you should already be thinking about the holiday season. Why? Because it's...
CGI Influencers: Why They're NOT the Future of Influencer Marketing
There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media...
Why Brands Are Ditching Social-Celebrities for Micro-Influencers
The winds are changing again for the influencer marketing industry as Unilever, Samsung, eBay, and other household brands announce that they’re taking a stand against influencers that purchase fake...
What Are The 4 Types of Social Media Influencers?
An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 63% of marketers planned to increase...
How Do Brands Move Forward Against Influencers with Fake Followers?
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week...
The ABC’s of Influencer Selection
This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association,...