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Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin.

5 Long-Term Benefits of Influencer Marketing
5 Long-Term Benefits of Influencer Marketing

There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these...

4 Common Ways to Count Influencer Impressions
4 Common Ways to Count Influencer Impressions

Do you know how your influencer marketing agency is counting influencer impressions?  

The Risks and Rewards of Influencer Live Streams

Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go...

Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy

You may be missing crucial opportunities if you're not targeting seniors on social media.  

9 Ways Lifestyle Brands Can Maximize their Influencer Marketing ROI

If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.  

How Walgreens Worked with Influencers to Drive App Downloads
How Walgreens Worked with Influencers to Drive App Downloads

By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about...

Content Strategies for Retail Brands

Don't let your content strategies underperform any longer.   For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus...

6 Ways Brands Can Win At Social Media Influencer Marketing

Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts.   Influencer marketing. You keep hearing about it. Maybe you’ve tried it....

Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing

If you want to maximize your influencer marketing strategy, don't stop reading.   If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...

Brand Influencer Marketing on the Rise for 2017

Brand influencer marketing campaigns are gaining more and more attention in the upcoming year.   So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another...

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