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Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?
Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?

Here at Carusele, we often find ourselves in between an influencer who wants to do informal, conversational content to really inspire their followers, and a legal team who wants to make sure...

How to Break Through the Clutter with Influencer Marketing Content Audiences Crave
How to Break Through the Clutter with Influencer Marketing Content Audiences Crave

Make Your Influencer Marketing Content Stand Out   As influencer marketing has become more popular, there's now tons of influencer content out there. And so, a major challenge for marketers is...

What To Do With Your Influencer Content After The Campaign
What To Do With Your Influencer Content After The Campaign

Don't Let Your Influencer Content Go To Waste  

How Influencer Insights Can Enhance Your Next Ad Campaign
How Influencer Insights Can Enhance Your Next Ad Campaign

Have you ever considered using the insights from your influencer marketing campaigns to inform and enhance your next ad campaign and creative concept? Well in this post, we're breaking down a few...

Six Weeks Later, Has Instagram's IGTV Been Successful?
Six Weeks Later, Has Instagram's IGTV Been Successful?

It's been six weeks now since Instagram first launched IGTV, their long format platform for video, and many marketers have been interested to learn how it's performing.

5 Long-Term Benefits of Influencer Marketing
5 Long-Term Benefits of Influencer Marketing

There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these...

Who Actually Owns Sponsored Influencer Content?
Who Actually Owns Sponsored Influencer Content?

Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While this is not the first time the media and technology company...

Changes to Facebook Custom Audience Targeting are Underway

Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.  

4 Ways You Think You’re FTC Compliant, But Not

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.  

Carusele Adds New Algorithm to Influencer Marketing Campaign Reporting

The new algorithm is designed to not only rank influencer-produced content, but help inform a brands content strategy.   Carusele, the Influencer Content Targeting System™, today announced the...

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