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Influencer Marketing News You Should Know, July 2026
Two-thirds of brands are spending real money on influencer marketing and still can't tell you whether it worked, and somehow that's the optimistic part of this week's data.
Recent Posts
Influencer Marketing News You Should Know June 2026
A lot is moving in influencer marketing right now. New laws, shifting budget strategies, platform bets, and at least one lawsuit brands should be paying close attention to. Here's a rundown of what's...
TikTok Shop Advertising: What Brands Need to Know About Costs, Strategy, and Logistics
TikTok Shop has quickly become a major e-commerce channel for brands looking to reach younger audiences and capitalize on viral trends. But navigating the platform's advertising costs, creator...
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The Power Influencers Have on 2024 Holiday Sales: 13 Stats Every Marketer Should Know
As the holiday season approaches, brands ramp up their marketing efforts to tap into consumer spending, and one of the most impactful strategies today is influencer marketing. Influencers hold sway...
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Perfect Timing: When to Secure Influencer for Your Holiday Campaigns
As the air turns crisp, savvy marketers are already turning their attention to the most wonderful time of the year—the holiday season. But while visions of sugarplums may not yet be dancing in...
How Much Do Social Media Influencers Really Earn?
In recent years, social media influencers have captured the attention of brands and audiences alike. Their ability to sway consumer behavior and foster brand loyalty has led to lucrative...
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What's the Difference Between a Social Media Influencer and a Content Creator?
DEFINITION: A social media influencer aims to influence followers' opinions, behaviors, and purchasing decisions, while a content creator focuses on producing high-quality, original content within...
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Why Follower Counts Don't Matter in Influencer Marketing
At Carusele, we've led the charge for data-driven influencer marketing that prioritizes authentic engagement over vanity metrics. Our latest data provides even more evidence that brands need to stop...
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Influencer Marketing Insights from the Team at Big Lots
As a leading influencer marketing agency, the team at Carusele is proud to help brands leverage strategic partnerships to drive remarkable results. In a recent interview, our colleagues at Ignite...
What is Deinfluencing and Should Brands Be Worried About This Trend?
You may have heard rumblings in the influencer marketing world about something called “deinfluencing.” What exactly is this trend and should brands using influencer marketing be worried? We'll break...