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Best Practices for Using Branded Hashtags
What are Branded Hashtags? Branded hashtags are hashtags that are brand specific that help people following a conversation thread to know what someone is talking about in shorthand notation. Brands...
Recent Posts
Should Brands Create Products With Influencers?
Over the last couple of months, Carusele has been approached a number of times by brands who were considering the possibility of partnering with influencers to create and promote their own products....
Three Areas of Influencer Marketing Brand Lawyers Struggle With
This article originally appeared onForbes, on May 29, 2019
What Is An Influencer?
How Do You Define the Term Influencer? Influencers are typically people with a large social following who are hired by brands to endorse their products or services, almost like a product placement on...
Why You Need to Stop Boosting Your Influencer Content
Boosting Influencer Marketing Content
Is Your Brand Reputation at Risk Because of Your Influencer Partnerships?
This past week, numerous YouTubers have been called out in the news for different issues, which led me to this about brand reputation and influencer marketing.
Will Big Changes to Instagram Negatively Impact The User Experience?
Last week Facebook hosted its annual F8 conference, which is typically accompanied by major announcements for the developers and entrepreneurs in attendance, and this year was no different. Even...
Consumers Begin to Rebel Against Perfectly Curated Feeds, Craving Authenticity
If you're frequently on social media and always looking for new, emerging trends, you've likely started to notice the rebellion against perfectly curated social feeds. There's this real battle people...
Meaningful Influencer Marketing Metrics You're Likely Not Using
This article originally appeared on Forbes, on April 16, 2019
How the Hate Follow Impacts Your Influencer Marketing
What is a hate-follow on social media? And why does it matter for influencer marketing?