--- title: The Carusele Influencer Marketing Blog | Jim Tobin (5) description: the latest influencer marketing news, from Carusele (5) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jim Tobin ### Recent Posts [![Partnering with Influencers: How Many Influencers to Hire for a Campaign](https://blog.carusele.com/hs-fs/hubfs/Kendall%20Kremer%20-%2018-1.jpg?length=420&upsize=true&upscale=true&name=Kendall%20Kremer%20-%2018-1.jpg)](https://blog.carusele.com/partnering-with-influencers-how-many-influencers-to-hire) ##### [Partnering with Influencers: How Many Influencers to Hire for a Campaign](https://blog.carusele.com/partnering-with-influencers-how-many-influencers-to-hire) Hiring High Volumes of Influencers Isn't The Right Approach When brands issue briefs to influencer marketing agencies, we quite often see a request to secure up to 50 or 100 influencers for a single... September 17, 2019 [![New Research Shows #Ad Doesn't Ruin Your Influencer Content](https://blog.carusele.com/hs-fs/hubfs/The%20Spin%2099%20V1.png?length=420&upsize=true&upscale=true&name=The%20Spin%2099%20V1.png)](https://blog.carusele.com/new-research-shows-ad-doesnt-ruin-your-influencer-content) ##### [New Research Shows #Ad Doesn't Ruin Your Influencer Content](https://blog.carusele.com/new-research-shows-ad-doesnt-ruin-your-influencer-content) New research was released last month from Harvard Business Review that indicates brands and influencers who use #ad in their content are not hurting the performance of their content. September 5, 2019 [![Influencer Marketing Will Continue to Flourish Without Instagram Likes](https://blog.carusele.com/hs-fs/hubfs/georgia-de-lotz--UsJoNxLaNo-unsplash.jpg?length=420&upsize=true&upscale=true&name=georgia-de-lotz--UsJoNxLaNo-unsplash.jpg)](https://blog.carusele.com/four-reasons-why-influencer-marketing-will-thrive-without-instagram-likes) ##### [Influencer Marketing Will Continue to Flourish Without Instagram Likes](https://blog.carusele.com/four-reasons-why-influencer-marketing-will-thrive-without-instagram-likes) Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries toits testin which it's hiding the number of likes a given post gets from... September 3, 2019 [![Research Shows Consumer Response to Influencer v Traditional Marketing](https://blog.carusele.com/hs-fs/hubfs/The%20Spin%2098%20YouTube.png?length=420&upsize=true&upscale=true&name=The%20Spin%2098%20YouTube.png)](https://blog.carusele.com/research-shows-consumer-response-to-influencer-v-traditional-marketing) ##### [Research Shows Consumer Response to Influencer v Traditional Marketing](https://blog.carusele.com/research-shows-consumer-response-to-influencer-v-traditional-marketing) Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and the... August 27, 2019 [![Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers](https://blog.carusele.com/hs-fs/hubfs/blurred-background-cellphone-communication-1092671.jpg?length=420&upsize=true&upscale=true&name=blurred-background-cellphone-communication-1092671.jpg)](https://blog.carusele.com/why-influencers-deleting-sponsored-content-shouldnt-matter-to-marketers) ##### [Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers](https://blog.carusele.com/why-influencers-deleting-sponsored-content-shouldnt-matter-to-marketers) Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only a... August 21, 2019 [![10 Thing You Lose By Executing Influencer Marketing In-House](https://blog.carusele.com/hs-fs/hubfs/tim.jpg?length=420&upsize=true&upscale=true&name=tim.jpg)](https://blog.carusele.com/10-thing-you-lose-by-executing-influencer-marketing-in-house) ##### [10 Thing You Lose By Executing Influencer Marketing In-House](https://blog.carusele.com/10-thing-you-lose-by-executing-influencer-marketing-in-house) Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house... August 8, 2019 [![2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers](https://blog.carusele.com/hs-fs/hubfs/Erin%20Wheeler%20bbb-ugg-3.jpg?length=420&upsize=true&upscale=true&name=Erin%20Wheeler%20bbb-ugg-3.jpg)](https://blog.carusele.com/2019-holiday-influencer-marketing-programs) ##### [2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers](https://blog.carusele.com/2019-holiday-influencer-marketing-programs) It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to... August 7, 2019 [![Can an Influencer Influence Audiences That Don't Follow Them?](https://blog.carusele.com/hs-fs/hubfs/Vera%20Bradley%20Holiday%20Travel11.jpg?length=420&upsize=true&upscale=true&name=Vera%20Bradley%20Holiday%20Travel11.jpg)](https://blog.carusele.com/can-an-influencer-influence-audiences-that-dont-follow-them) ##### [Can an Influencer Influence Audiences That Don't Follow Them?](https://blog.carusele.com/can-an-influencer-influence-audiences-that-dont-follow-them) Where Does Influence Come From? July 30, 2019 [![Making Sure Your Influencer’s Persona Matches Your Brand is Step Two](https://blog.carusele.com/hs-fs/hubfs/Sabra.png?length=420&upsize=true&upscale=true&name=Sabra.png)](https://blog.carusele.com/making-sure-your-influencers-persona-matches-your-brand-is-step-two) ##### [Making Sure Your Influencer’s Persona Matches Your Brand is Step Two](https://blog.carusele.com/making-sure-your-influencers-persona-matches-your-brand-is-step-two) Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who matches... July 30, 2019 [![Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts](https://blog.carusele.com/hs-fs/hubfs/account-apple-close-up-163148.jpg?length=420&upsize=true&upscale=true&name=account-apple-close-up-163148.jpg)](https://blog.carusele.com/marketers-shouldnt-be-concerned-instagram-hiding-like-counts) ##### [Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts](https://blog.carusele.com/marketers-shouldnt-be-concerned-instagram-hiding-like-counts) What Is The Instagram Like Test? Earlier this year Instagram made headlines when a leaked design prototype revealed they might be moving to hide Likes, which was later confirmed at the F8 conference... 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