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Can an Influencer Influence Audiences That Don't Follow Them?
Where Does Influence Come From?
Recent Posts
Making Sure Your Influencer’s Persona Matches Your Brand is Step Two
Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who matches...
Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts
What Is The Instagram Like Test? Earlier this year Instagram made headlines when a leaked design prototype revealed they might be moving to hide Likes, which was later confirmed at the F8 conference...
UPDATE: Why Influencers Are Increasingly Walking Away From Managers
Over the last couple of years, more and more influencers have hired managers to handle the business side of influencer marketing, but now influencers are starting to understand why it's a bad idea...
Best Practices for Using Branded Hashtags
What are Branded Hashtags? Branded hashtags are hashtags that are brand specific that help people following a conversation thread to know what someone is talking about in shorthand notation. Brands...
Should Brands Create Products With Influencers?
Over the last couple of months, Carusele has been approached a number of times by brands who were considering the possibility of partnering with influencers to create and promote their own products....
Three Areas of Influencer Marketing Brand Lawyers Struggle With
This article originally appeared onForbes, on May 29, 2019
What Is An Influencer?
How Do You Define the Term Influencer? Influencers are typically people with a large social following who are hired by brands to endorse their products or services, almost like a product placement on...
Why You Need to Stop Boosting Your Influencer Content
Boosting Influencer Marketing Content
Is Your Brand Reputation at Risk Because of Your Influencer Partnerships?
This past week, numerous YouTubers have been called out in the news for different issues, which led me to this about brand reputation and influencer marketing.