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Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only a...
Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...
It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...
Where Does Influence Come From?
Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who matches...
What Is The Instagram Like Test? Earlier this year Instagram made headlines when a leaked design prototype revealed they might be moving to hide Likes, which was later confirmed at the F8 conference...
Over the last couple of years, more and more influencers have hired managers to handle the business side of influencer marketing, but now influencers are starting to understand why it's a bad idea...
What are Branded Hashtags? Branded hashtags are hashtags that are brand specific that help people following a conversation thread to know what someone is talking about in shorthand notation. Brands...
Over the last couple of months, Carusele has been approached a number of times by brands who were considering the possibility of partnering with influencers to create and promote their own products....
This article originally appeared onForbes, on May 29, 2019