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New Research Shows #Ad Doesn't Ruin Your Influencer Content
New research was released last month from Harvard Business Review that indicates brands and influencers who use #ad in their content are not hurting the performance of their content.
Recent Posts
Influencer Marketing Will Continue to Flourish Without Instagram Likes
Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries toits testin which it's hiding the number of likes a given post gets from...
Research Shows Consumer Response to Influencer v Traditional Marketing
Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and the...
Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers
Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only a...
10 Thing You Lose By Executing Influencer Marketing In-House
Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...
2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers
It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...
Can an Influencer Influence Audiences That Don't Follow Them?
Where Does Influence Come From?
Making Sure Your Influencer’s Persona Matches Your Brand is Step Two
Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who matches...
Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts
What Is The Instagram Like Test? Earlier this year Instagram made headlines when a leaked design prototype revealed they might be moving to hide Likes, which was later confirmed at the F8 conference...
UPDATE: Why Influencers Are Increasingly Walking Away From Managers
Over the last couple of years, more and more influencers have hired managers to handle the business side of influencer marketing, but now influencers are starting to understand why it's a bad idea...