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Top Issues with Influencer Marketing that Brands Created
Brands that have issues with influencer marketing may have themselves to blame This article was originally published on Forbes on October 14, 2019
Recent Posts
Not All Influencer Content Influences; How to Find Your Top-Performing Assets
Does all influencer content outperform other types of content? Last week at the Detroit Digital Summit, I was asked about to clarify a common myth about influencer marketing and influencer content....
Influencer Scams: How to Protect Your Brand
Brands should take caution as influencer impostors attempt to scam marketers into giving away free product The New York Times recently published an article warning brands about a sudden rise in...
Partnering with Influencers: How Many Influencers to Hire for a Campaign
Hiring High Volumes of Influencers Isn't The Right Approach When brands issue briefs to influencer marketing agencies, we quite often see a request to secure up to 50 or 100 influencers for a single...
New Research Shows #Ad Doesn't Ruin Your Influencer Content
New research was released last month from Harvard Business Review that indicates brands and influencers who use #ad in their content are not hurting the performance of their content.
Influencer Marketing Will Continue to Flourish Without Instagram Likes
Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries toits testin which it's hiding the number of likes a given post gets from...
Research Shows Consumer Response to Influencer v Traditional Marketing
Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and the...
Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers
Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only a...
10 Thing You Lose By Executing Influencer Marketing In-House
Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...
2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers
It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...