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The Pros and Cons of Influencers Joining Unions
As you may or may not have heard, earlier this month Hollywood's largest union met to make way for social media influencers to become members. The Screen Actors Guild-American Federation of...
Recent Posts
Fake Famous Exposes How Amateur Influencer Marketing Hurts the Industry
There's been a lot of scrutiny of HBO's latest film "Fake Famous", but I feel that most people criticizing the program are missing the real point. Does the movie make it look super easy to buy...
HBO Highlights Influencer Marketing in New Show; Carusele's Reaction
HBO Max recently announced the debut of a new show about influencers called "Fake Famous," which they are dubbing a "social experiment." The concept is to take random people and try to make them...
An Industry Goal for 2021: Normalized Influencer Rates
Normalized Rates Would Help Influencers, Brands and Agencies While Legitimizing the Industry As 2020 comes to an end (thankfully), and we turn toward thinking about 2021, one of our goals for the...
Complete CPM: How to Compare The Real Cost Of Influencer Marketing vs Brand Ads
Recently, as a client was considering a campaign we'd proposed, they pushed back on the total cost of the program, comparing the output on a cost per thousand (CPM) impressions basis to what they...
What Influencer Marketing Looks Like During COVID-19
Depending on what headline you read during these interesting times, it can be easy to believe that influencer marketing is either thriving or ending because of the Coronavirus pandemic. Of course,...
"I Want Measurable ROI on My Influencer Investment"
I hear this so often on calls with prospects. And I admire marketers who want to drive real business results with influencer marketing or any other tactic. After all, why would we invest in marketing...
5 Things You Should Stop Doing to Better Your Influencer Career
Our day job here at Carusele includes hiring influencers for some of the best-known brands in the world, and most of whom we deal with are professionals who produce excellent content and pay close...
TikTok vs Vine: How Long Will TikTok Last?
What Is TikTok's Shelf Life, Considering Vine Withered And Died? TikTok, the entertaining short-form video app, grew massively last year and is well-positioned for a strong 2020. But it's hard not to...
Tips for Selecting an Influencer Marketing Agency
Choosing the Right Influencer Marketing Agency Isn't Easy As interest in influencer marketing hassoaredover the last several years, so has the number of agencies that promise to help brands get it...