The Carusele blog

10 Secrets Of Successful Influencer Contracts

This article appeared first in Forbes.

6 Clues You've Found the Right Influencer Marketing Agency

Today, it seems that nearly all agencies profess to being able to handle your influencer marketing. Public relations firms, digital agencies, media buying agencies... They all seem to have an...

The Highs and Lows of Being a Young Content Creator

Nimble Influencer Marketing without Compromising Brand Safety

6 Questions to Determine If Your Business Ready Is for Influencer Marketing

The Pros and Cons of Influencers Joining Unions

As you may or may not have heard, earlier this month Hollywood's largest union met to make way for social media influencers to become members. The Screen Actors Guild-American Federation of...

Fake Famous Exposes How Amateur Influencer Marketing Hurts the Industry

There's been a lot of scrutiny of HBO's latest film "Fake Famous", but I feel that most people criticizing the program are missing the real point. Does the movie make it look super easy to buy...

HBO Highlights Influencer Marketing in New Show; Carusele's Reaction

HBO Max recently announced the debut of a new show about influencers called "Fake Famous," which they are dubbing a "social experiment." The concept is to take random people and try to make them...

An Industry Goal for 2021: Normalized Influencer Rates

Normalized Rates Would Help Influencers, Brands and Agencies While Legitimizing the Industry As 2020 comes to an end (thankfully), and we turn toward thinking about 2021, one of our goals for the...

Complete CPM: How to Compare The Real Cost Of Influencer Marketing vs Brand Ads

Recently, as a client was considering a campaign we'd proposed, they pushed back on the total cost of the program, comparing the output on a cost per thousand (CPM) impressions basis to what they...