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Recently, as a client was considering a campaign we'd proposed, they pushed back on the total cost of the program, comparing the output on a cost per thousand (CPM) impressions basis to what they...
Depending on what headline you read during these interesting times, it can be easy to believe that influencer marketing is either thriving or ending because of the Coronavirus pandemic. Of course,...
I hear this so often on calls with prospects. And I admire marketers who want to drive real business results with influencer marketing or any other tactic. After all, why would we invest in marketing...
Our day job here at Carusele includes hiring influencers for some of the best-known brands in the world, and most of whom we deal with are professionals who produce excellent content and pay close...
What Is TikTok's Shelf Life, Considering Vine Withered And Died? TikTok, the entertaining short-form video app, grew massively last year and is well-positioned for a strong 2020. But it's hard not to...
Choosing the Right Influencer Marketing Agency Isn't Easy As interest in influencer marketing hassoaredover the last several years, so has the number of agencies that promise to help brands get it...
Brands that have issues with influencer marketing may have themselves to blame This article was originally published on Forbes on October 14, 2019
Does all influencer content outperform other types of content? Last week at the Detroit Digital Summit, I was asked about to clarify a common myth about influencer marketing and influencer content....
Brands should take caution as influencer impostors attempt to scam marketers into giving away free product The New York Times recently published an article warning brands about a sudden rise in...
Hiring High Volumes of Influencers Isn't The Right Approach When brands issue briefs to influencer marketing agencies, we quite often see a request to secure up to 50 or 100 influencers for a single...