--- title: The Carusele Influencer Marketing Blog | Jim Tobin (8) description: the latest influencer marketing news, from Carusele (8) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jim Tobin ### Recent Posts [![How To Predict Real Results for Your Next Influencer Marketing Program](https://blog.carusele.com/hs-fs/hubfs/AdobeStock_182026613.jpeg?length=420&upsize=true&upscale=true&name=AdobeStock_182026613.jpeg)](https://blog.carusele.com/how-to-predict-real-results-for-your-next-influencer-marketing-program) ##### [How To Predict Real Results for Your Next Influencer Marketing Program](https://blog.carusele.com/how-to-predict-real-results-for-your-next-influencer-marketing-program) One of the great misperceptions of influencer marketing in 2019 is that measurement is very difficult and predicting real business results before the campaign starts is impossible. February 25, 2019 [![What ](https://blog.carusele.com/hs-fs/hubfs/Paris%20Hilton.jpg?length=420&upsize=true&upscale=true&name=Paris%20Hilton.jpg)](https://blog.carusele.com/what-the-american-meme-isnt-telling-you-about-influencer-marketing) ##### [What "The American Meme" Isn't Telling You About Influencer Marketing](https://blog.carusele.com/what-the-american-meme-isnt-telling-you-about-influencer-marketing) Have you seen this documentary on Netflix called the American Meme? It documents these "social-celebrities" or "social-ebrities" who have made themselves famous just by being on social media. Paris... February 21, 2019 [![Measuring Specific Product Sales at A Multi-Product Retailer](https://blog.carusele.com/hs-fs/hubfs/Liz%20Cherkasova%20UGG%20HOLIDAY-07.jpg?length=420&upsize=true&upscale=true&name=Liz%20Cherkasova%20UGG%20HOLIDAY-07.jpg)](https://blog.carusele.com/measuring-specific-product-sales-at-a-multi-product-retailer) ##### [Measuring Specific Product Sales at A Multi-Product Retailer](https://blog.carusele.com/measuring-specific-product-sales-at-a-multi-product-retailer) One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in the... February 14, 2019 [![Why Influencers Need to Be Mindful of Their Saturation Rate](https://blog.carusele.com/hs-fs/hubfs/georgia-de-lotz-722144-unsplash.jpg?length=420&upsize=true&upscale=true&name=georgia-de-lotz-722144-unsplash.jpg)](https://blog.carusele.com/why-influencers-need-to-be-mindful-of-their-saturation-rate) ##### [Why Influencers Need to Be Mindful of Their Saturation Rate](https://blog.carusele.com/why-influencers-need-to-be-mindful-of-their-saturation-rate) Influencers: Start watching your Saturation Rate! February 12, 2019 [![Advanced Targeting and Influencer Marketing Can Go Together](https://blog.carusele.com/hs-fs/hubfs/Stock%20images/businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20strategy%20as%20concept.jpeg?length=420&upsize=true&upscale=true&name=businessman%20hand%20working%20with%20new%20modern%20computer%20and%20business%20strategy%20as%20concept.jpeg)](https://blog.carusele.com/advanced-targeting-and-influencer-marketing-can-go-together) ##### [Advanced Targeting and Influencer Marketing Can Go Together](https://blog.carusele.com/advanced-targeting-and-influencer-marketing-can-go-together) One of the things that strikes me as strange in 2019 is the number of people still doing "spray and pray" influencer marketing wherein they do the following: Hire an influencer based on their... February 6, 2019 [![UPCOMING MASTER CLASS: 9 Influencer Marketing Metrics to Impress Your C-Suite](https://blog.carusele.com/hs-fs/hubfs/SpinWebinar.png?length=420&upsize=true&upscale=true&name=SpinWebinar.png)](https://blog.carusele.com/upcoming-master-class-9-influencer-marketing-metrics-to-impress-your-c-suite) ##### [UPCOMING MASTER CLASS: 9 Influencer Marketing Metrics to Impress Your C-Suite](https://blog.carusele.com/upcoming-master-class-9-influencer-marketing-metrics-to-impress-your-c-suite) Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through nine... February 5, 2019 [![How to Measure Influencer Sales at Retail](https://blog.carusele.com/hs-fs/hubfs/%23MascaraDay%20-%20Kimberly%20Kong%20-%20Hi%20Res%20Images%205.png?length=420&upsize=true&upscale=true&name=%23MascaraDay%20-%20Kimberly%20Kong%20-%20Hi%20Res%20Images%205.png)](https://blog.carusele.com/how-to-measure-influencer-sales-at-retail) ##### [How to Measure Influencer Sales at Retail](https://blog.carusele.com/how-to-measure-influencer-sales-at-retail) Measuring Influencer Marketing Sales at Retail Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But... February 1, 2019 [![Four Influencer Marketing Lessons Learned From Fyre Festival](https://blog.carusele.com/hs-fs/hubfs/AdobeStock_173429071.jpeg?length=420&upsize=true&upscale=true&name=AdobeStock_173429071.jpeg)](https://blog.carusele.com/four-influencer-marketing-lessons-learned-from-fyre-festival) ##### [Four Influencer Marketing Lessons Learned From Fyre Festival](https://blog.carusele.com/four-influencer-marketing-lessons-learned-from-fyre-festival) If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the average... January 29, 2019 [![Is It Easy to Measure Influencer Marketing for eCommerce?](https://blog.carusele.com/hs-fs/hubfs/Kendra%20Gwendolyn%20-%20Aquaphor%20Baby%20on%20Amazon%20(5).jpg?length=420&upsize=true&upscale=true&name=Kendra%20Gwendolyn%20-%20Aquaphor%20Baby%20on%20Amazon%20(5).jpg)](https://blog.carusele.com/is-it-easy-to-measure-influencer-marketing-for-ecommerce) ##### [Is It Easy to Measure Influencer Marketing for eCommerce?](https://blog.carusele.com/is-it-easy-to-measure-influencer-marketing-for-ecommerce) Question: Is it easy to measure influencer marketing for eCommerce brands? January 24, 2019 [![Do Fake Followers Really Matter?](https://blog.carusele.com/hs-fs/hubfs/Oscar%20Bravo%206.jpg?length=420&upsize=true&upscale=true&name=Oscar%20Bravo%206.jpg)](https://blog.carusele.com/do-fake-followers-really-matter) ##### [Do Fake Followers Really Matter?](https://blog.carusele.com/do-fake-followers-really-matter) I have a rather provocative question for you to consider if you're in influencer marketing - Do fake followers even matter? January 17, 2019 [1](https://blog.carusele.com/author/jim-tobin/page/1) [...](https://blog.carusele.com/author/jim-tobin/page/3) [6](https://blog.carusele.com/author/jim-tobin/page/6) [7](https://blog.carusele.com/author/jim-tobin/page/7) [8](https://blog.carusele.com/author/jim-tobin/page/8) [9](https://blog.carusele.com/author/jim-tobin/page/9) [10](https://blog.carusele.com/author/jim-tobin/page/10) [...](https://blog.carusele.com/author/jim-tobin/page/13) [17](https://blog.carusele.com/author/jim-tobin/page/17) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele)