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Why Influencers Need to Be Mindful of Their Saturation Rate
Influencers: Start watching your Saturation Rate!
Recent Posts
Advanced Targeting and Influencer Marketing Can Go Together
One of the things that strikes me as strange in 2019 is the number of people still doing "spray and pray" influencer marketing wherein they do the following: Hire an influencer based on their...
UPCOMING MASTER CLASS: 9 Influencer Marketing Metrics to Impress Your C-Suite
Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through nine...
How to Measure Influencer Sales at Retail
Measuring Influencer Marketing Sales at Retail Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But...
Four Influencer Marketing Lessons Learned From Fyre Festival
If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the average...
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Is It Easy to Measure Influencer Marketing for eCommerce?
Question: Is it easy to measure influencer marketing for eCommerce brands?
Do Fake Followers Really Matter?
I have a rather provocative question for you to consider if you're in influencer marketing - Do fake followers even matter?
How A New Brand Drove eCommerce Sales with Influencer
Driving eCommerce Sale with Influencer Marketing Doesn't Have to Be Rocket Science Today we're sharing the story of how a small, not well-known brand accomplished their business objectives through ...
How to Use Influencers For A Regional Campaign
Over the past year we've seen more and more brands become interested in executing regional influencer marketing campaigns. Both national brands who want to just focus on a specific region or local or...
4 Events in 2018 That Have Helped Evolve the Influencer Marketing Industry
As 2018 winds down, now's a great time to reflect on the past year and look at four major occurrences in the influencer marketing world worth learning from.