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Have you seen this documentary on Netflix called the American Meme? It documents these "social-celebrities" or "social-ebrities" who have made themselves famous just by being on social media. Paris...
One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in the...
Influencers: Start watching your Saturation Rate!
One of the things that strikes me as strange in 2019 is the number of people still doing "spray and pray" influencer marketing wherein they do the following: Hire an influencer based on their...
Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through nine...
Measuring Influencer Marketing Sales at Retail Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But...
If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the average...
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Question: Is it easy to measure influencer marketing for eCommerce brands?
I have a rather provocative question for you to consider if you're in influencer marketing - Do fake followers even matter?
Driving eCommerce Sale with Influencer Marketing Doesn't Have to Be Rocket Science Today we're sharing the story of how a small, not well-known brand accomplished their business objectives through ...