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Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through nine...
Measuring Influencer Marketing Sales at Retail Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But...
If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the average...
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Question: Is it easy to measure influencer marketing for eCommerce brands?
I have a rather provocative question for you to consider if you're in influencer marketing - Do fake followers even matter?
Driving eCommerce Sale with Influencer Marketing Doesn't Have to Be Rocket Science Today we're sharing the story of how a small, not well-known brand accomplished their business objectives through ...
Over the past year we've seen more and more brands become interested in executing regional influencer marketing campaigns. Both national brands who want to just focus on a specific region or local or...
As 2018 winds down, now's a great time to reflect on the past year and look at four major occurrences in the influencer marketing world worth learning from.
Does your Influencer Marketing Agency check all the boxes? Influencer Marketing Hub did a study in 2017 that found more than 420 new influencer marketing agencies opened in 2017 alone. While this...
As we're getting ready to wrap up 2018, I want to share with you some predictions for where we think influencer marketing is going in 2019.