--- title: The Carusele Influencer Marketing Blog | Jim Tobin (13) description: the latest influencer marketing news, from Carusele (13) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jim Tobin ### Recent Posts [![Influencer Marketing is Under Attack: Six Reasons it Still Works](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/josh-rose-158801-unsplash-1-1024x683-1.jpg?length=420&upsize=true&upscale=true&name=josh-rose-158801-unsplash-1-1024x683-1.jpg)](https://blog.carusele.com/six-benefits-of-influencer-marketing) ##### [Influencer Marketing is Under Attack: Six Reasons it Still Works](https://blog.carusele.com/six-benefits-of-influencer-marketing) This article originally appeared on Forbes.com, on June 1, 2018 June 4, 2018 ##### [4 Ways to Maintain Authentic Influencer Marketing](https://blog.carusele.com/maintain-authentic-influencer-marketing) As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs? May 31, 2018 [![4 Common Ways to Count Influencer Impressions](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Carusele-Blog-3-1.png?length=420&upsize=true&upscale=true&name=Carusele-Blog-3-1.png)](https://blog.carusele.com/ways-count-influencer-impressions) ##### [4 Common Ways to Count Influencer Impressions](https://blog.carusele.com/ways-count-influencer-impressions) how IS your influencer marketing agency counting influencer impressions? May 24, 2018 ##### [Facebook's Branded Content Matching: Why it's Not a Big Deal](https://blog.carusele.com/facebooks-branded-content-matching-tool) Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz? May 23, 2018 [![Are Virtual Influencers the Future of Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/3-CGI-Inlfuencers-1024x575-1.png?length=420&upsize=true&upscale=true&name=3-CGI-Inlfuencers-1024x575-1.png)](https://blog.carusele.com/virtual-influencers-future-influencer-marketing) ##### [Are Virtual Influencers the Future of Influencer Marketing](https://blog.carusele.com/virtual-influencers-future-influencer-marketing) Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it? May 16, 2018 ##### [Facebook Begins Cracking Down on Instagram Pods](https://blog.carusele.com/facebook-shuts-down-instagram-pods) If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down. May 15, 2018 [![Social Science: Why People Share Social Content](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Outgrow-1-1.jpg?length=420&upsize=true&upscale=true&name=Outgrow-1-1.jpg)](https://blog.carusele.com/why-people-share-social-content) ##### [Social Science: Why People Share Social Content](https://blog.carusele.com/why-people-share-social-content) There's a component in influencer marketing many brands forget about while implementing campaigns... How do I get the content shared from the influencer to be shared again by the people who see it? May 11, 2018 ##### [The Magic Number of Influencers Needed to Running an Effective Influencer Marketing Campaign](https://blog.carusele.com/effective-influencer-campaign) "How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is... May 3, 2018 [![Influencer Marketing: What is the True Definition?](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Whimsy-Wonderland-3.jpg?length=420&upsize=true&upscale=true&name=Whimsy-Wonderland-3.jpg)](https://blog.carusele.com/what-is-influencer-marketing) ##### [Influencer Marketing: What is the True Definition?](https://blog.carusele.com/what-is-influencer-marketing) What is Influencer Marketing? Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product... May 1, 2018 ##### [Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Social Media Guidelines](https://blog.carusele.com/influencers-dont-comply-ftc-social-media-guidelines) This article originally appears on Forbes.com, on April 27, 2018 April 30, 2018 [1](https://blog.carusele.com/author/jim-tobin/page/1) [...](https://blog.carusele.com/author/jim-tobin/page/8) [11](https://blog.carusele.com/author/jim-tobin/page/11) [12](https://blog.carusele.com/author/jim-tobin/page/12) [13](https://blog.carusele.com/author/jim-tobin/page/13) [14](https://blog.carusele.com/author/jim-tobin/page/14) [15](https://blog.carusele.com/author/jim-tobin/page/15) [...](https://blog.carusele.com/author/jim-tobin/page/17) [17](https://blog.carusele.com/author/jim-tobin/page/17) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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