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Social Science: Why People Share Social Content
There's a component in influencer marketing many brands forget about while implementing campaigns... How do I get the content shared from the influencer to be shared again by the people who see it?
Recent Posts
The Magic Number of Influencers Needed to Running an Effective Influencer Marketing Campaign
"How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is...
Influencer Marketing: What is the True Definition?
What is Influencer Marketing? Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product...
Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Social Media Guidelines
This article originally appears on Forbes.com, on April 27, 2018
How to Easily Spot Fake Followers on Instagram and Other Social Networks
Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.
4 Steps to Take if Your Influencer Doesn't Comply with FTC Guidelines
It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines. Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...
7 Signs You May Need an Influencer Marketing Agency
thinking of hiring an influencer marketing agency? If so, we have seven insights to help you evaluate that decision.
Can Pinterest Influencers Help the Network Make a Comeback?
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?
Instagram API Access Drastically Diminishes
How will the Instagram API changes impact your marketing efforts?
Changes to Facebook Custom Audience Targeting are Underway
Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.