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"How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is...
What is Influencer Marketing? Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product...
This article originally appears on Forbes.com, on April 27, 2018
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Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.