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Jim Tobin

Recent Posts

Death to Max Potential! Carusele Launches “Trueviews Algorithm” to Demystify Influencer Reach
Death to Max Potential! Carusele Launches “Trueviews Algorithm” to Demystify Influencer Reach

Trueviews Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, today announced its new “TrueViews Algorithm,” a new methodology for estimating...

How to Break Through the Clutter with Influencer Marketing Content Audiences Crave
How to Break Through the Clutter with Influencer Marketing Content Audiences Crave

Make Your Influencer Marketing Content Stand Out As influencer marketing has become more popular, there's now tons of influencer content out there. And so, a major challenge for marketers is...

Influencer Marketing Timelines: How Quickly Can You Launch A Campaign?
Influencer Marketing Timelines: How Quickly Can You Launch A Campaign?

When you're meeting with an influencer marketing agency, one of the biggest questions you're prone to ask is "how long will it take to get this campaign up and running?" In the following post, you'll...

What To Do With Your Influencer Content After The Campaign
What To Do With Your Influencer Content After The Campaign

Don't Let Your Influencer Content Go To Waste

How Influencer Insights Can Enhance Your Next Ad Campaign
How Influencer Insights Can Enhance Your Next Ad Campaign

Have you ever considered using the insights from your influencer marketing campaigns to inform and enhance your next ad campaign and creative concept? Well in this post, we're breaking down a few...

'No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing
'No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing

This article originally appeared on Forbes.com, on August 7, 2018

Measuring Sponsored Content Rates for Influencers
Measuring Sponsored Content Rates for Influencers

There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see new...

5 Long-Term Benefits of Influencer Marketing
5 Long-Term Benefits of Influencer Marketing

There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these...

How Social Commerce Will Continue to Grow with Influencer Marketing
How Social Commerce Will Continue to Grow with Influencer Marketing

Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.

How The Instagram Mute Button Could Impact Influencer Marketing
How The Instagram Mute Button Could Impact Influencer Marketing

There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.