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Is Your Brand Reputation at Risk Because of Your Influencer Partnerships?
This past week, numerous YouTubers have been called out in the news for different issues, which led me to this about brand reputation and influencer marketing.
Recent Posts
Will Big Changes to Instagram Negatively Impact The User Experience?
Last week Facebook hosted its annual F8 conference, which is typically accompanied by major announcements for the developers and entrepreneurs in attendance, and this year was no different. Even...
Consumers Begin to Rebel Against Perfectly Curated Feeds, Craving Authenticity
If you're frequently on social media and always looking for new, emerging trends, you've likely started to notice the rebellion against perfectly curated social feeds. There's this real battle people...
Meaningful Influencer Marketing Metrics You're Likely Not Using
This article originally appeared on Forbes, on April 16, 2019
How the Hate Follow Impacts Your Influencer Marketing
What is a hate-follow on social media? And why does it matter for influencer marketing?
TikTok Influencer Marketing: Will It Be the Future of the Industry?
Lately, we've been thinking a lot about one of the worlds most popular apps, TikTok, and if it's the future of influencer marketing?
Why Media Agencies Need to Update Their Influencer RFPs
Recently, we've been receiving multiple Requests for Proposals (RFPs) from various media buying agencies. While this isn't uncommon, and while these RFPs usually seem rather promising, we tend to...
Free FTC Compliance Cheat Sheet for Influencer Marketing
I was speaking to an influencer the other day who asked me to look at some of his sponsored content. At the end of each post, which could be seen only if you expanded the post, he'd used the hashtag ...
The College Admission Scandal's Impact on Influencer Marketing and Brand Safety
Chances are you know all about the recent college admission scandal involving Lori Loughlin, a well-known actress, and her daughter, Olivia Jade, as well as a multitude of other famous celebrities....
Handling Inbound Influencer Requests: How to Evaluate Their Value
In the last week two clients have asked me how to handle their incoming influencer requests, where influencers are approaching the brand and asking for free product and in exchange they'll produce...