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TikTok Influencer Marketing: Will It Be the Future of the Industry?
Lately, we've been thinking a lot about one of the worlds most popular apps, TikTok, and if it's the future of influencer marketing?
Recent Posts
Why Media Agencies Need to Update Their Influencer RFPs
Recently, we've been receiving multiple Requests for Proposals (RFPs) from various media buying agencies. While this isn't uncommon, and while these RFPs usually seem rather promising, we tend to...
Free FTC Compliance Cheat Sheet for Influencer Marketing
I was speaking to an influencer the other day who asked me to look at some of his sponsored content. At the end of each post, which could be seen only if you expanded the post, he'd used the hashtag ...
The College Admission Scandal's Impact on Influencer Marketing and Brand Safety
Chances are you know all about the recent college admission scandal involving Lori Loughlin, a well-known actress, and her daughter, Olivia Jade, as well as a multitude of other famous celebrities....
Handling Inbound Influencer Requests: How to Evaluate Their Value
In the last week two clients have asked me how to handle their incoming influencer requests, where influencers are approaching the brand and asking for free product and in exchange they'll produce...
5 Influencer Marketing Metrics You Aren't Using, But Should Be
This article originally appeared on Forbes, on March 4, 2019
Why Influencer Reach is Irrelevant
On our very first episode of The Spin, we talked about how reach does NOT equal influence. Over a year later, this still proves to be true, yet brands continue to ask for "influencers with really...
3 Influencer Examples Driving Real Business Results
Has your agency or in-house team told you that influencer marketing is "top of the funnel" and really can't be expected to drive business results? If so, it's likely that they are using outdated...
5 Reasons to Build a Campaign Around Micro Influencers
Why Micro Influencers are the Best Type of Influencers Over the past year, we've frequently been asked about the different types of influencers out there and which type can provide maximum success...
How To Predict Real Results for Your Next Influencer Marketing Program
One of the great misperceptions of influencer marketing in 2019 is that measurement is very difficult and predicting real business results before the campaign starts is impossible.