--- title: The Carusele Influencer Marketing Blog | Jim Tobin (16) description: the latest influencer marketing news, from Carusele (16) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jim Tobin ### Recent Posts ##### [Paying Celebs $187K for a Social Post? That’s Just Stupid!](https://blog.carusele.com/paying-celebs-187k-social-post-thats-just-stupid) Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than... September 22, 2016 ##### [The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers](https://blog.carusele.com/biggest-challenge-influencer-marketing-finding-relevant-influencers) Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting... August 10, 2016 ##### [The Currency of Trust and its Impact on Influencer Marketing](https://blog.carusele.com/currency-trust-impact-influencer-marketing) Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from... July 28, 2016 ##### [Paid Influencer Marketing: Please Don't Kill the Golden Goose](https://blog.carusele.com/paid-influencer-marketing-golden-goose) Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart... June 20, 2016 ##### [Carusele Media Serves 2 Billion Impressions of Native Advertising](https://blog.carusele.com/carusele-serves-2-billion-impressions) Content Marketing Company Distributes Content Everywhere® with over 2 Billion Impressions served. June 9, 2016 ##### [Marketers' Opportunity in 2016 is Huge, if They Can Move Quickly Enough](https://blog.carusele.com/marketing-in-2016-huge) Marketing in 2016 is harder than ever. I clearly remember carefully crafting brochures in the 1990s as our number one marketing effort. Today, technology, including social media, has changed... April 8, 2016 ##### [“Influencers” is a lie](https://blog.carusele.com/influencers-is-a-lie) The term “influencers,” as often used, is part of a great lie. March 8, 2016 ##### [Carusele Media Serves 1 Billion Impressions of Native Advertising Since Launch](https://blog.carusele.com/carusele-media-1-billion-impressions) Content Marketing Company, Carusele Media, leads industry less than a year after launch. January 12, 2016 ##### [Carusele Secures $500,000 From New and Existing Investors](https://blog.carusele.com/carusele-secures-500000-from-new-existing-investors) After spinning out of a social media agency, Carusele secures additional funding from investors. Carusele, an Ignite Social Media standalone company focused on social media content creation,... August 19, 2015 ##### [Introducing Carusele™, a Very Different Approach to Content Marketing](https://blog.carusele.com/introducing-carusele-different-approach-content-marketing) Ignite Social Media Launches New Content Marketing Company, Carusele March 13, 2015 [1](https://blog.carusele.com/author/jim-tobin/page/1) [...](https://blog.carusele.com/author/jim-tobin/page/11) [13](https://blog.carusele.com/author/jim-tobin/page/13) [14](https://blog.carusele.com/author/jim-tobin/page/14) [15](https://blog.carusele.com/author/jim-tobin/page/15) [16](https://blog.carusele.com/author/jim-tobin/page/16) [17](https://blog.carusele.com/author/jim-tobin/page/17) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele)