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Jim Tobin

Recent Posts

How to Break Through March Madness with Influencer Marketing

There's no need for brands to hold off on influencer marketing campaigns during events like March Madness. Whenever large social events come around, like the Super Bowl or March Madness, many...

5 Things Influencers Want Brands to Understand in 2018

Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018.

3 Reasons to Consider an Influencer Ambassador Strategy

Now's the time to get your influencer ambassador strategy ready for implementation.

Influencer Marketing Budgets on the Rise

Now that influencer marketing budgets are increasing, here's what marketers should expect across the industry.

The ABC’s of Influencer Selection

This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association,...

Brands Aren’t Going to Like the FTC’s Next Move on Influencer Marketing

The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...

Carusele Wins Small Agency of the Year at the Shorty Awards

Raleigh Influencer MARKETING Agency Takes Top Honors at Shorty Awards Influencer marketing agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of...

Carusele Serves 3 Billion Impressions of Native Advertising Since Launch

Content marketing company Carusele recently surpassed 3 billion impressions of native advertising on campaigns with a collective goal of 1.4 billion

The Problems Influencers Encounter When Working with Brands

Carusele influencers open up about some of the struggles they encounter when working with brands.

Five Trends that Will Impact Influencer Marketing in 2017

After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...