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The Problems Influencers Encounter When Working with Brands
Carusele influencers open up about some of the struggles they encounter when working with brands.
Recent Posts
Five Trends that Will Impact Influencer Marketing in 2017
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...
The FTC and Influencer Campaigns: Carusele’s Stance
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...
The Secret to Digital Content Marketing: Most of It Doesn’t Matter
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...
Three Reasons Influencer Marketing Must Be More than Just PR
While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media...
Paying Celebs $187K for a Social Post? That’s Just Stupid!
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...
The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...
The Currency of Trust and its Impact on Influencer Marketing
Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...
Paid Influencer Marketing: Please Don't Kill the Golden Goose
Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...
Carusele Media Serves 2 Billion Impressions of Native Advertising
Content Marketing Company Distributes Content Everywhere® with over 2 Billion Impressions served.