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Jim Tobin

Recent Posts

The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers

Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...

The Currency of Trust and its Impact on Influencer Marketing

Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...

Paid Influencer Marketing: Please Don't Kill the Golden Goose

Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...

Carusele Media Serves 2 Billion Impressions of Native Advertising

Content Marketing Company Distributes Content Everywhere® with over 2 Billion Impressions served.

Marketers' Opportunity in 2016 is Huge, if They Can Move Quickly Enough

Marketing in 2016 is harder than ever. I clearly remember carefully crafting brochures in the 1990s as our number one marketing effort. Today, technology, including social media, has changed...

“Influencers” is a lie

The term “influencers,” as often used, is part of a great lie.

Carusele Media Serves 1 Billion Impressions of Native Advertising Since Launch

Content Marketing Company, Carusele Media, leads industry less than a year after launch.

Carusele Secures $500,000 From New and Existing Investors

After spinning out of a social media agency, Carusele secures additional funding from investors. Carusele, an Ignite Social Media standalone company focused on social media content creation,...

Introducing Carusele™, a Very Different Approach to Content Marketing

Ignite Social Media Launches New Content Marketing Company, Carusele

Ignite Social Media® Launches Carusele™ Content Marketing Company

Social Media Industry Leader Launches New Content Marketing Company After Selling $1M of Test Programs Austin, TX, March 13, 2015 - Ignite Social Media, The Original Social Media Agency®, announced...