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The ABC’s of Influencer Selection
This simple process is sure to help enhance your influencer selection process. Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association,...
Recent Posts
Brands Aren’t Going to Like the FTC’s Next Move on Influencer Marketing
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...
Carusele Wins Small Agency of the Year at the Shorty Awards
Raleigh Influencer MARKETING Agency Takes Top Honors at Shorty Awards Influencer marketing agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of...
Carusele Serves 3 Billion Impressions of Native Advertising Since Launch
Content marketing company Carusele recently surpassed 3 billion impressions of native advertising on campaigns with a collective goal of 1.4 billion
The Problems Influencers Encounter When Working with Brands
Carusele influencers open up about some of the struggles they encounter when working with brands.
Five Trends that Will Impact Influencer Marketing in 2017
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...
The FTC and Influencer Campaigns: Carusele’s Stance
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...
The Secret to Digital Content Marketing: Most of It Doesn’t Matter
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...
Three Reasons Influencer Marketing Must Be More than Just PR
While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media...
Paying Celebs $187K for a Social Post? That’s Just Stupid!
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...