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How Influencer Managers are Complicating the Industry
Today we're looking into a topic that's quite controversial - and that's should influencers hire managers?
Recent Posts
The Challenges of Influencer Marketing Attribution
Many marketers have struggled with attribution when it comes to measuring influencer marketing efforts. While the problem is simple, the solution isn't - but we have two possible solutions you can...
Should Your PR Team Own Influencer Marketing?
Today's we're talking about PR teams and if they're the right department for owning all influencer marketing efforts. My answer - no - but let me explain why below.
5 Ways to Tell If Your Influencer is Influential
Are your influencers likely to actually influence behavior?
In-House Marketing Agencies Face Unique Challenges With Influencer Marketing
More and more brands are taking creative services away from traditional agencies and building in-house teams. Most recently, Ford announced (in the midst of changing agencies) that they would also ...
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How Facebook Premieres Can Help Improve Influencer Live Streams
Last week Facebook launched Premieres, a new way to post videos, schedule in advance, and to tell your fans that a new video is coming. This could solve a lot of the problems with live videos from...
New Research Suggests Snapchat Isn't Dead
If you remember a couple months ago, the pundits in influencer marketing were all saying Snapchat is dead. Kylie Jenner's infamous Tweet also helped lower the stock price and make Snapchat uncool.
Urban Outfitters Promotes Influencer Halloween Costume
Well it's October which mean Halloween is right around the corner. And to celebrate, Urban Outfitters has decided to promote and sell a costume to be your own influencer.
