The Carusele blog

Subscribe to The Spin!

Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin.

Jim Tobin

Recent Posts

How Facebook Premieres Can Help Improve Influencer Live Streams
How Facebook Premieres Can Help Improve Influencer Live Streams

Last week Facebook launched Premieres, a new way to post videos, schedule in advance, and to tell your fans that a new video is coming. This could solve a lot of the problems with live videos from...

New Research Suggests Snapchat Isn't Dead
New Research Suggests Snapchat Isn't Dead

If you remember a couple months ago, the pundits in influencer marketing were all saying Snapchat is dead. Kylie Jenner's infamous Tweet also helped lower the stock price and make Snapchat uncool.

Urban Outfitters Promotes Influencer Halloween Costume
Urban Outfitters Promotes Influencer Halloween Costume

Well it's October which mean Halloween is right around the corner. And to celebrate, Urban Outfitters has decided to promote and sell a costume to be your own influencer.

Saturation Rate: The Next Influencer Marketing Metric
Saturation Rate: The Next Influencer Marketing Metric

4 Tactical Ways to Improve Your Influencer Marketing Efforts
4 Tactical Ways to Improve Your Influencer Marketing Efforts

The 2018 Mystery Trip: Where Are We Going?
The 2018 Mystery Trip: Where Are We Going?

Tomorrow is one of the best days of the year! It's our annual Mystery Trip where both of our offices in Raleigh and in Detroit show up at the airport very early in the morning and learn where we're...

The Double Lives of Influencers
The Double Lives of Influencers

You may think you know your influencers, but did you know that many of them are living double lives?

Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?
Conversational vs Formal Influencer Content: Where Do Marketers Draw the Line?

Here at Carusele, we often find ourselves in between an influencer who wants to do informal, conversational content to really inspire their followers, and a legal team who wants to make sure...

The Key To A Successful Influencer Brief
The Key To A Successful Influencer Brief

A Great Influencer Brief Leads to a Great Influencer Campaign The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including...

Death to Max Potential! Carusele Launches “Trueviews Algorithm” to Demystify Influencer Reach
Death to Max Potential! Carusele Launches “Trueviews Algorithm” to Demystify Influencer Reach

Trueviews Algorithm Helps Brands Choose Among Different Strategies Carusele, a leading influencer marketing agency, today announced its new “TrueViews Algorithm,” a new methodology for estimating...