The Carusele blog

Stop Comparing Influencer Campaign Costs Against Paid Media

Brands trying to compare the cost of an influencer campaign to the cost of buying ads themselves on social channels are making a mistake - here's why.

Instagram Purges Fake Accounts, Likes, and Engagements

While most of us were enjoying the Thanksgiving holiday last week, Instagram pulled a major purge of fake followers eliminating tens of thousands of followers from some influencer accounts. However,...

Eight Questions to Consider Before Implementing Work-From-Home Wednesdays

This article was originally appeared on Forbes,on November 8, 2018.

How Much Does an Influencer Marketing Campaign Cost?

Why Media Targeting Should Be An Essential Component of Your Influencer Programs

One of the largest problems with influencer marketing: targeting the right audience

How Influencer Managers are Complicating the Industry

Today we're looking into a topic that's quite controversial - and that's should influencers hire managers?

The Challenges of Influencer Marketing Attribution

Many marketers have struggled with attribution when it comes to measuring influencer marketing efforts. While the problem is simple, the solution isn't - but we have two possible solutions you can...

Should Your PR Team Own Influencer Marketing?

Today's we're talking about PR teams and if they're the right department for owning all influencer marketing efforts. My answer - no - but let me explain why below.

5 Ways to Tell If Your Influencer is Influential

Are your influencers likely to actually influence behavior?

In-House Marketing Agencies Face Unique Challenges With Influencer Marketing

More and more brands are taking creative services away from traditional agencies and building in-house teams. Most recently, Ford announced (in the midst of changing agencies) that they would also ...