The Carusele blog

The Secret to Finding Great Influencer Content

There is, in fact, a secret to finding great influencer content... do you know it?

Regardless of Follower Size, Influencer Rates Are Unlikely to Vary

Recently The New York Times wrote an article about the rising popularity of nano-influencers, as opposed to brands using micro-influencers or macro-influencers, and a lot of people in the industry...

Stop Comparing Influencer Campaign Costs Against Paid Media

Brands trying to compare the cost of an influencer campaign to the cost of buying ads themselves on social channels are making a mistake - here's why.

Instagram Purges Fake Accounts, Likes, and Engagements

While most of us were enjoying the Thanksgiving holiday last week, Instagram pulled a major purge of fake followers eliminating tens of thousands of followers from some influencer accounts. However,...

Eight Questions to Consider Before Implementing Work-From-Home Wednesdays

This article was originally appeared on Forbes,on November 8, 2018.

How Much Does an Influencer Marketing Campaign Cost?

Why Media Targeting Should Be An Essential Component of Your Influencer Programs

One of the largest problems with influencer marketing: targeting the right audience

How Influencer Managers are Complicating the Industry

Today we're looking into a topic that's quite controversial - and that's should influencers hire managers?

The Challenges of Influencer Marketing Attribution

Many marketers have struggled with attribution when it comes to measuring influencer marketing efforts. While the problem is simple, the solution isn't - but we have two possible solutions you can...

Should Your PR Team Own Influencer Marketing?

Today's we're talking about PR teams and if they're the right department for owning all influencer marketing efforts. My answer - no - but let me explain why below.