--- title: The Carusele Influencer Marketing Blog | Jim Tobin (7) description: the latest influencer marketing news, from Carusele (7) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jim Tobin ### Recent Posts [![How the Hate Follow Impacts Your Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/addiction-adult-bearded-1624264.jpg?length=420&upsize=true&upscale=true&name=addiction-adult-bearded-1624264.jpg)](https://blog.carusele.com/how-the-hate-follow-impacts-your-influencer-marketing) ##### [How the Hate Follow Impacts Your Influencer Marketing](https://blog.carusele.com/how-the-hate-follow-impacts-your-influencer-marketing) What is a hate-follow on social media? And why does it matter for influencer marketing? April 17, 2019 [![TikTok Influencer Marketing: Will It Be the Future of the Industry?](https://blog.carusele.com/hs-fs/hubfs/1200px-Tiktok_logo.svg.png?length=420&upsize=true&upscale=true&name=1200px-Tiktok_logo.svg.png)](https://blog.carusele.com/tiktok-influencer-marketing-will-it-be-the-future-of-the-industry) ##### [TikTok Influencer Marketing: Will It Be the Future of the Industry?](https://blog.carusele.com/tiktok-influencer-marketing-will-it-be-the-future-of-the-industry) Lately, we've been thinking a lot about one of the worlds most popular apps, TikTok, and if it's the future of influencer marketing? April 9, 2019 [![Why Media Agencies Need to Update Their Influencer RFPs](https://blog.carusele.com/hs-fs/hubfs/business-coffee-computer-1080849.jpg?length=420&upsize=true&upscale=true&name=business-coffee-computer-1080849.jpg)](https://blog.carusele.com/why-media-agencies-need-to-update-their-influencer-rfps) ##### [Why Media Agencies Need to Update Their Influencer RFPs](https://blog.carusele.com/why-media-agencies-need-to-update-their-influencer-rfps) Recently, we've been receiving multiple Requests for Proposals (RFPs) from various media buying agencies. While this isn't uncommon, and while these RFPs usually seem rather promising, we tend to... April 2, 2019 [![Free FTC Compliance Cheat Sheet for Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/ftc%20compliance%20image.png?length=420&upsize=true&upscale=true&name=ftc%20compliance%20image.png)](https://blog.carusele.com/carusele-offers-free-cheat-sheet-to-help-brands-with-ftc-compliance-on-influencer-marketing) ##### [Free FTC Compliance Cheat Sheet for Influencer Marketing](https://blog.carusele.com/carusele-offers-free-cheat-sheet-to-help-brands-with-ftc-compliance-on-influencer-marketing) I was speaking to an influencer the other day who asked me to look at some of his sponsored content. At the end of each post, which could be seen only if you expanded the post, he'd used the hashtag ... March 27, 2019 [![The College Admission Scandal's Impact on Influencer Marketing and Brand Safety](https://blog.carusele.com/hs-fs/hubfs/Lydia%20Webb%20-%207.jpg?length=420&upsize=true&upscale=true&name=Lydia%20Webb%20-%207.jpg)](https://blog.carusele.com/the-college-admission-scandals-impact-on-influencer-marketing-and-brand-safety) ##### [The College Admission Scandal's Impact on Influencer Marketing and Brand Safety](https://blog.carusele.com/the-college-admission-scandals-impact-on-influencer-marketing-and-brand-safety) Chances are you know all about the recent college admission scandal involving Lori Loughlin, a well-known actress, and her daughter, Olivia Jade, as well as a multitude of other famous celebrities.... March 19, 2019 [![Handling Inbound Influencer Requests: How to Evaluate Their Value](https://blog.carusele.com/hs-fs/hubfs/5.png?length=420&upsize=true&upscale=true&name=5.png)](https://blog.carusele.com/handling-inbound-influnecer-requests-how-to-evaluate-their-value) ##### [Handling Inbound Influencer Requests: How to Evaluate Their Value](https://blog.carusele.com/handling-inbound-influnecer-requests-how-to-evaluate-their-value) In the last week two clients have asked me how to handle their incoming influencer requests, where influencers are approaching the brand and asking for free product and in exchange they'll produce... March 14, 2019 [![5 Influencer Marketing Metrics You Aren't Using, But Should Be](https://blog.carusele.com/hs-fs/hubfs/AdobeStock_190345575.jpeg?length=420&upsize=true&upscale=true&name=AdobeStock_190345575.jpeg)](https://blog.carusele.com/5-influencer-marketing-metrics-you-arent-using-but-should-be) ##### [5 Influencer Marketing Metrics You Aren't Using, But Should Be](https://blog.carusele.com/5-influencer-marketing-metrics-you-arent-using-but-should-be) This article originally appeared on Forbes, on March 4, 2019 March 11, 2019 [![Why Influencer Reach is Irrelevant](https://blog.carusele.com/hs-fs/hubfs/Lauren%20Stewart%20-%20SpokeHub%20-%201.jpg?length=420&upsize=true&upscale=true&name=Lauren%20Stewart%20-%20SpokeHub%20-%201.jpg)](https://blog.carusele.com/why-influencer-reach-is-irrelevant) ##### [Why Influencer Reach is Irrelevant](https://blog.carusele.com/why-influencer-reach-is-irrelevant) On our very first episode of The Spin, we talked about how reach does NOT equal influence. Over a year later, this still proves to be true, yet brands continue to ask for "influencers with really... March 5, 2019 [![3 Influencer Examples Driving Real Business Results](https://blog.carusele.com/hs-fs/hubfs/Friday%20We're%20In%20Love%20-%202.png?length=420&upsize=true&upscale=true&name=Friday%20We're%20In%20Love%20-%202.png)](https://blog.carusele.com/influencer-marketing-examples-driving-real-business-results) ##### [3 Influencer Examples Driving Real Business Results](https://blog.carusele.com/influencer-marketing-examples-driving-real-business-results) Has your agency or in-house team told you that influencer marketing is "top of the funnel" and really can't be expected to drive business results? If so, it's likely that they are using outdated... March 4, 2019 [![5 Reasons to Build a Campaign Around Micro Influencers](https://blog.carusele.com/hs-fs/hubfs/2-23.png?length=420&upsize=true&upscale=true&name=2-23.png)](https://blog.carusele.com/5-reasons-to-build-a-campaign-around-micro-influencers) ##### [5 Reasons to Build a Campaign Around Micro Influencers](https://blog.carusele.com/5-reasons-to-build-a-campaign-around-micro-influencers) Why Micro Influencers are the Best Type of Influencers Over the past year, we've frequently been asked about the different types of influencers out there and which type can provide maximum success... February 28, 2019 [1](https://blog.carusele.com/author/jim-tobin/page/1) [...](https://blog.carusele.com/author/jim-tobin/page/2) [5](https://blog.carusele.com/author/jim-tobin/page/5) [6](https://blog.carusele.com/author/jim-tobin/page/6) [7](https://blog.carusele.com/author/jim-tobin/page/7) [8](https://blog.carusele.com/author/jim-tobin/page/8) [9](https://blog.carusele.com/author/jim-tobin/page/9) [...](https://blog.carusele.com/author/jim-tobin/page/12) [17](https://blog.carusele.com/author/jim-tobin/page/17) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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