The Carusele blog

Facebook Begins Cracking Down on Instagram Pods

If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down.

Social Science: Why People Share Social Content

There's a component in influencer marketing many brands forget about while implementing campaigns... How do I get the content shared from the influencer to be shared again by the people who see it?

Carusele Develops New Assessment Outlining 25 Ways to Measure Influencer Marketing

The Magic Number of Influencers Needed to Running an Effective Influencer Marketing Campaign

"How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is...

Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Social Media Guidelines

This article originally appears on Forbes.com, on April 27, 2018

How to Easily Spot Fake Followers on Instagram and Other Social Networks

Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.

4 Steps to Take if Your Influencer Doesn't Comply with FTC Guidelines

It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines. Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...

What to Consider When Developing Influencer Contracts

Should marketers begin to change the way they develop influencer contracts?

Can Pinterest Influencers Help the Network Make a Comeback?

Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?

Changes to Facebook Custom Audience Targeting are Underway

Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.