If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down.
There's a component in influencer marketing many brands forget about while implementing campaigns... How do I get the content shared from the influencer to be shared again by the people who see it?
"How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is...
Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Social Media Guidelines
This article originally appears on Forbes.com, on April 27, 2018
Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.
It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines. Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...
Should marketers begin to change the way they develop influencer contracts?
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?