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The Ultimate Guide to Influencer Marketing for Alcohol Brands
The Ultimate Guide to Influencer Marketing for Alcohol Brands

Influencer marketing has not only grown in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the end of this year. As this...

How The Instagram Mute Button Could Impact Influencer Marketing
How The Instagram Mute Button Could Impact Influencer Marketing

There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.

What Are The 5 Types of Social Media Influencers?
What Are The 5 Types of Social Media Influencers?

An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 60% of marketers planned to...

How Do Brands Move Forward Against Influencers with Fake Followers?
How Do Brands Move Forward Against Influencers with Fake Followers?

The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the...

Influencer Marketing is Under Attack: Six Reasons it Still Works
Influencer Marketing is Under Attack: Six Reasons it Still Works

This article originally appeared on Forbes.com, on June 1, 2018

4 Ways to Maintain Authentic Influencer Marketing

As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs?  

4 Common Ways to Count Influencer Impressions
4 Common Ways to Count Influencer Impressions

how IS your influencer marketing agency counting influencer impressions?  

Facebook's Branded Content Matching: Why it's Not a Big Deal

Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz?  

Are Virtual Influencers the Future of Influencer Marketing
Are Virtual Influencers the Future of Influencer Marketing

Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it?  

25 Ways to Measure Influencer Marketing ROI

  The struggle to measure influencer marketing ROI

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