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Influencer marketing has not only grown in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the end of this year. As this...
There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.
An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 63% of marketers planned to increase...
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week...
This article originally appeared on Forbes.com, on June 1, 2018
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